Once you have started recording your podcasts and learned how exactly to edit and publish them, you then need to market them. You could curently have a tiny subscriber list or a small grouping of friends that may listen to your episodes, and that’s good. But to be able to grow your audience and actually make it worthwhile, it needs some promoting. Below are a few different ways to market your podcast.
Publish it on iTunes (Apple Podcasts)
There are certainly a lot of men and women who listen to Apple Podcasts (formerly iTunes), including other podcasters, so this should be one of the first things you do. Even though you aren’t an iPhone user How much does Listnr cost?, millions of people are. Just having your podcast Apple Podcasts available on the market might help enable you to get noticed.
Many people don’t know what podcast they are looking for and will just search for a topic or browse probably the most recently published episodes on their topic of choice. If they find yours podcast, they could listen to it and then contribute to through Apple Podcasts in order for them to send your new episodes for them automatically. If people find it this way, they could also let others find out about it. This is the reason it is very important to own it in multiple marketplaces.
Using Social Media
It goes without saying that many individuals who listen to podcasts may also be using social media. In the event that you discover ways to share your episodes on social networking, this will allow you to to grow your listener base as well.
Start talking about your podcast on different social networking sites, such as for instance Twitter, Facebook, Instagram, even YouTube. Share the hyperlink on Reddit and use your Snapchat account to discuss what your latest episode is talking about. When promoting it on social networking, use tags linked to the theme of the podcast, your name, title of the podcast, and the different topics you’re covering. This can help more folks to find you and your podcast!
Have Your Own Website and Blog
You need to have a location where you can upload the podcast immediately and have others listen to it right away. When you yourself have a time-sensitive topic you want to cover, it may not get all the attention you want on Apple Podcasts.
When you initially start off on Apple Podcasts, it will take as much as 2 weeks for your podcast to be approved. They generally have about a 7 day turn around, but it may take longer.
For time-sensitive topics, have a website where you can upload it, then share the links on social media. This is also a great place to truly have a blog where you put text set for your podcast topics, which may then get targeted and enable you to get more listeners through social networking searches.
I also use links that take individuals to my website from my podcast. And links that take folks from my podcast to my website. In SEO circles, this is called a back-link and it helps the search engines to find you better.
Incorporate a Link in Your Google Profile
Each of Google’s different social networking areas, formats, and properties are linked together and the search for those back-links all around the Internet. So you need to link all your profiles to each other. This enables you be seen every time someone looks you up using almost any Google methods, whether they’re on YouTube or Google. You intend to have that link in as many places as online as you will get it to be able to start branding yourself and get the attention of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more folks to find you and because they do, it moves you even farther up the in the search results. It’s one of the greatest and fastest ways to grow you listenership!
Post it to Pinterest
Among the more surprising ways to promote a podcast is by utilizing Pinterest. This is primarily used for images, though they are able to link straight to the website the images came from. Use this to your advantage by posting a straightforward image, with the title of the podcast or topic, and some brief show notes. When someone is browsing Pinterest, they could come across your image, and then visit the hyperlink to hear the podcast.
Include information in your Amazon Author Account
For people that are authors and selling your book(s) on Amazon, you can create an author profile. As part of that profile, mention your podcast and then include a link in your profile that directs people directly to your podcast! I am aware many individuals I have interviewed over time that fail to do this. When I explain how simple it’s, they’re amazed!
You will undoubtedly be surprised how well this works. For additional exposure for your book(s), don’t forget to share them in your podcast! That helps to produce those back-links again!
They’re just a couple of simple tips to improve your listeners by promoting your podcast using resources many people already are familiar with. You don’t need to buy heavy, expensive advertising. In actuality, most of the advertising does is sending someone to your website or podcast site to “check you out.”
Do the same thing on platforms you’re already using. As opposed to “cat pictures” or funny memes, use these platforms to market your podcast! Drive some traffic from those that follow you already. Along the way, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we shall discuss in the next article).