Last week, someone at the Online Think Tank had asked me how come I’m through to all the latest news – he asked; “where do you get your news anyway?” What he really was asking is if I acquired nearly all of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from all those sources. Online, I take several RSS feeds, ezines and surf the internet news. You see, as a massive “news intake junky” myself, I can claim that both online and offline news are important.
Where do you get your news? Where do we tend to get nearly all of our news? Yes, that is an excellent question, and some say news is similar to politics and all news is local stiri transilvania, meaning that you might want to learn the local newspaper, watch the local TV, pay attention to the local radio and visit localized online portal venues. Great news for local media at a time when much of the advertising dollar is moving towards online venues.
But how people obtain news is really hard to say. For a lot of like me it’s a variety of sources. Maybe, but without proper research, it is just all talk. In reality, I read an appealing blog yesterday that addressed this problem and cited a couple of surveys that contradicted each other, done needless to say by the media of each different venue, convenient indeed. It appears to me that gentleman’s blog makes a great point in that he shows these “news polls” for what they are. What is that famous saying; liars figure and figures lie, often enough is the true truth.
In B2B Magazine which is a print magazine touting the greatness of Online Marketing, that is funny alone, it showed a study that radio, TV and newspapers were building a slight come back in advertising, needless to say that’s only because those media outlets work best for elections and you will find big bucks being spent. Thus, they need to maintain the image that individuals are viewing, thus more studies, “done by them” to promote themselves. Still, I came across it ironic that B2B Magazine agreed with the stats.
Of course, when it comes right down to it, most politicians are receiving a greater percentage of the contributions online so there’s a lot of push for valuable content, locally, regionally and even nationally and global. I came across your comments spot on, and this is a deep question, that I too would like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog concerning the media and how people obtain news, it certainly got me thinking, and I hope I passed this on to you.