The annals of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under orders of Stalin, the First State Watch Factory was the initial Soviet attempt at manufacturing watch movements and watches. During World War II the factory was briefly evacuated but upon it’s return to Moscow it was renamed the First Moscow Watch Factory. Throughout the Soviet era this factory manufactured many watches, notably Poljot watches. These watches were employed by the Soviet Armed Forces and were needed to be of a quite high quality as a result. The factory also manufactured the air force standard issue ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.
The Petrodvorets Watch Factory is the oldest factory in Russia. The factory, situated in Saint Petersburg, was founded by Peter the Great in 1721, and since 1962, has manufactured Raketa watches.
In 1966, Sekonda was founded in the United Kingdom. Sekonda imported the Poljot and Raketa watches from the USSR and re-badged them with the Sekonda name. These good quality, reliable watches were relatively cheap and were very successful. Because of the introduction of quartz movements, Sekonda moved production to rolex 回收 Hong Kong and began making more fashionable watches with this particular new technology. Excellent marketing skills and a variety of great watches led Sekonda to market more watches than every other brand in the UK in 1988. This location has been held since because of an ever expanding, innovative selection of watches.
In 1998, the watch market began to expand with several fashion watch brands designing and manufacturing their own fashion watches. In place of increasing the general sales of watches, this resulted in market share being spread more thinly across all the watch brands and it became clear that Sekonda watches would need to diversify in order to maintain its market leading position.
In 2004, Sekonda watches added the stylish and contemporary ladies Seksy watch line to it’s range. The Seksy watch range was to be aimed at the 25 to 35 age group and would build on the well-known and successful Sekonda watch brand name. This brand recognition would instil customer confidence in this new selection of ladies Seksy watches. The first Seksy watch range contains eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, several these Seksy ladies watches quickly became best sellers. The success of the Seksy watch brand prompted Sekonda to expand the Seksy watch line to around thirty models inside a year.
Per year following the launch of the ladies Seksy watches, Sekonda introduced the Sekonda One selection of watches. The Sekonda One watches are fashion watches aimed at men and, much like the ladies Seksy watches, stay glued to Sekonda’s winning philosophy of offering good quality watches at a low cost point. Both lines have since been heavily advertised.
A extremely popular Seksy watch line is the Seksy Hidden Hearts ladies watch, a finished chrome plated bracelet watch comprising of interlinked heart shapes forming the bracelet and case, a mother of pearl dial and Swarovski crystals set in the case and dial with a top quality Japanese quartz movement. Another popular Seksy watch is the Seksy Eclipse ladies watch, a Swarovski stone set chrome plated quartz watch by having an ‘eclipse’ design incorporated into the case and each watch link. Other ladies Seksy watches include the Seksy Curve ladies watch and the Seksy Electra ladies watch, both chrome plated, stone set contemporary designs with beautiful shapes.
Sekonda’s main distinct watches consist of numerous gold and chrome plated dress watches for guys and women with nearly every style imaginable. Many watch lines use popular expanding bracelets for convenience and standard bracelet watches and leather strap watches are also obtainable in abundance, all with exactly the same good quality and standards of workmanship which have resulted in a less than 1% return rate.
Because of their outstanding affordable, Sekonda watches have already been the UK’s best selling watch brand the past two decades. The Sekonda range includes numerous stylish dress watches for guys and ladies in gold plated, stainless and bi-colour designs as well as contemporary or classic stone set watches. Sekonda also manufacture SEKSY watches, an exceptionally popular and modern fashion brand also on our site. All our Sekonda watches feature a top quality movement and feature a 2 year Sekonda guarantee.